Let’s be honest, social media can be extremely frustrating, especially when it comes to utilizing it for business. There’s so much to learn about the different platforms & the algorithms, let alone figure out how to use the platforms to your advantage.
Social media can be a very powerful tool in business & can be used to build your business, but only if you are able to use them strategically and work around the algorithms. So, I want to let you in on some of my most powerful, game changing strategies for thriving on social media!
I spent one year in Social Media Management, worked with several clients, spent HOURS learning, testing, studying, pulling information together and have seen proven results with the information I am sharing with you.
I’ve been able to gather so much information over the last year & I want to share all of this information & secrets I’ve been able to learn & see proven results with!
Here are my top 7 tips for conquering social media!
Do Your Research
Do some research on what your competitors are doing on social media. By locating your competitors & doing a little research on their platforms, this should help give you an idea what you can do for your business!
Come up with a plan
I have always been one to need to be organized at all times and I think this is incredibly important for being successful on social media. The more you can plan ahead, the better off you will be!
When I was working with clients, I would sit down at the end of every month and map out ideas for content throughout the upcoming month. I found that working with pen and paper first helped in brainstorming ideas.
Planning what content you are going to post & getting into a planning system is one thing, but actually preparing the post is another story. After you figure out what you want to post, you need to get everything ready to go to make your life a little easier!
On average, it takes around 7-11 touches to actually get someone’s attention. So, one solid social media post is not likely going to gain a lot of traction. Let alone result in multiple sales. So, we have to make sure we are being consistent so your potential customers/clients don’t forget about you forever.
Write good captions
Captions can be tricky. Do you write long captions? Do you write short & sweet captions? Do you write the same caption on all platforms? It depends. If you can get your point across in a couple sentences, stick with that. If you feel that you need to tell a story to get your point across, do that. Instagram tends to be better for longer captions, but it isn’t always necessary!
Use the right hashtags
If you don’t already know, hashtags are incredibly crucial for making sure your posts are searchable & getting in front of the right audience, especially on Instagram & Twitter.
Making sure you are using the right hashtags for your business & industry takes a little bit of research. There are infinite amounts of hashtags out there that are being used every day & can be used to potentially get in front of your target audience.
Pay attention to your page & post analytics
I can’t stress this enough! If you want to be successful on social media, you HAVE to pay attention to analytics! There is no one-size-fits-all formula for social media. You have to be monitoring how your posts are performing so you know what you need to continue doing and what you can do without.
Need these strategies to be explained in further detail? I have put together 3 comprehensive social media guides explaining these tips in detail!
These guides are perfect for those who don’t want to hire someone to take over their accounts, but need some solid guidelines on EXACTLY what they should be doing to optimize their platforms!
I spent a year in my social media management business learning all of the strategies for conquering each social media platform and I am so happy to be able to provide you with these comprehensive guides!
The information included are exactly what I’ve spent HOURS learning, testing out, studying and have seen proven results with. I have chosen to focus these guides on Facebook, Instagram & LinkedIn, because those are the platforms that I feel I have gained the most knowledge from and have seen the most results from.
After pulling together all of the information I’ve gathered, I have compiled them into 3 guides: Ultimate Social Media Guide, Social Media Strategies Per Platform & Social Media Checklist.
WHAT YOU GET WITH THESE GUIDES
ULTIMATE SOCIAL MEDIA GUIDE:
- 18 pages full of strategies I’ve used to transform several client’s platforms
- My system to getting organized & planning your content
- Tips for writing captions for your posts
- Tips for using the correct hashtags on your posts for the most exposure
- How to monitor your analytics so you can best optimize your platforms
SOCIAL MEDIA STRATEGIES PER PLATFORM:
- 11 page breakdown of social media strategies per platform for Facebook, Instagram & LinkedIn
- Strategies for setting up personal & business profiles
- Tips for posts on the different platforms
- Various tips & strategies that are unique to each platform
SOCIAL MEDIA CHECKLIST:
- This checklist is what I use to perform & analyze platforms for social media audits
- I took the information included in the Ultimate Social Media Guide & Social Media Strategies Per Platform guide & put together an organized checklist for making sure you have included everything needed to optimize the different platforms
The information included are exactly what I’ve spent HOURS learning, testing out, studying and have seen proven results with! No fluff here, just exactly what I used to increase my clients social media engagement & presence up to 700%. You want these guides if you want to know my secrets!