Tag: business plan

7 Fool-Proof Social Media Strategies

Let’s be honest, social media can be extremely frustrating, especially when it comes to utilizing it for business. There’s so much to learn about the different platforms & the algorithms, let alone figure out how to use the platforms to your advantage.

Social media can be a very powerful tool in business & can be used to build your business, but only if you are able to use them strategically and work around the algorithms. So, I want to let you in on some of my most powerful, game changing strategies for thriving on social media!

I spent one year in Social Media Management, worked with several clients, spent HOURS learning, testing, studying, pulling information together and have seen proven results with the information I am sharing with you. 

I’ve been able to gather so much information over the last year & I want to share all of this information & secrets I’ve been able to learn & see proven results with!

Here are my top 7 tips for conquering social media!

Do Your Research

Do some research on what your competitors are doing on social media. By locating your competitors & doing a little research on their platforms, this should help give you an idea what you can do for your business!

Come up with a plan

I have always been one to need to be organized at all times and I think this is incredibly important for being successful on social media. The more you can plan ahead, the better off you will be!

When I was working with clients, I would sit down at the end of every month and map out ideas for content throughout the upcoming month. I found that working with pen and paper first helped in brainstorming ideas.

Get organized

Planning what content you are going to post & getting into a planning system is one thing, but actually preparing the post is another story. After you figure out what you want to post, you need to get everything ready to go to make your life a little easier!

Be consistent

On average, it takes around 7-11 touches to actually get someone’s attention. So, one solid social media post is not likely going to gain a lot of traction. Let alone result in multiple sales. So, we have to make sure we are being consistent so your potential customers/clients don’t forget about you forever.

Write good captions

Captions can be tricky. Do you write long captions? Do you write short & sweet captions? Do you write the same caption on all platforms? It depends. If you can get your point across in a couple sentences, stick with that. If you feel that you need to tell a story to get your point across, do that. Instagram tends to be better for longer captions, but it isn’t always necessary!

Use the right hashtags

If you don’t already know, hashtags are incredibly crucial for making sure your posts are searchable & getting in front of the right audience, especially on Instagram & Twitter.

Making sure you are using the right hashtags for your business & industry takes a little bit of research. There are infinite amounts of hashtags out there that are being used every day & can be used to potentially get in front of your target audience.

Pay attention to your page & post analytics

I can’t stress this enough! If you want to be successful on social media, you HAVE to pay attention to analytics! There is no one-size-fits-all formula for social media. You have to be monitoring how your posts are performing so you know what you need to continue doing and what you can do without.

Need these strategies to be explained in further detail?

I have put together 3 comprehensive social media guides explaining these tips in detail, explaining EXACTLY what you should be doing on your social media platforms!

These guides are perfect for those who don’t want to hire someone to take over their accounts, but need some solid guidelines on EXACTLY what they should be doing to optimize their platforms!

I spent a year in my social media management business learning all of the strategies for conquering each social media platform and I am so happy to be able to provide you with these comprehensive guides! 

The information included are exactly what I’ve spent HOURS learning, testing out, studying and have seen proven results with. I have chosen to focus these guides on Facebook, Instagram & LinkedIn, because those are the platforms that I feel I have gained the most knowledge from and have seen the most results from.

After pulling together all of the information I’ve gathered, I have compiled them into 3 guides: Ultimate Social Media Guide, Social Media Strategies Per Platform & Social Media Checklist.

WHAT YOU GET WITH THESE GUIDES

ULTIMATE SOCIAL MEDIA GUIDE:

  • 18 pages full of strategies I’ve used to transform several client’s platforms
  • My system to getting organized & planning your content
  • Tips for writing captions for your posts
  • Tips for using the correct hashtags on your posts for the most exposure
  • How to monitor your analytics so you can best optimize your platforms

SOCIAL MEDIA STRATEGIES PER PLATFORM:

  • 11 page breakdown of social media strategies per platform for Facebook, Instagram & LinkedIn
  • Strategies for setting up personal & business profiles
  • Tips for posts on the different platforms
  • Various tips & strategies that are unique to each platform

SOCIAL MEDIA CHECKLIST:

  • This checklist is what I use to perform & analyze platforms for social media audits
  • I took the information included in the Ultimate Social Media Guide & Social Media Strategies Per Platform guide & put together an organized checklist for making sure you have included everything needed to optimize the different platforms

The information included are exactly what I’ve spent HOURS learning, testing out, studying and have seen proven results with! No fluff here, just exactly what I used to increase my clients social media engagement & presence up to 700%. You want these guides if you want to know my secrets!

>> CLICK HERE to get your hands on these comprehensive social media guides!

BUSINESS PLAN FOR 2020 / CHANGES TO BUSINESS

If you know me or have been following me over the last year, you know that I began a journey of starting my own Social Media Management business in 2019. It was an opportunity that fell into my lap and I decided to give it a try. I spent two months putting together a business plan and preparing to launch the business on January 1, 2019. At the same time, I decided that I wanted to start a lifestyle blog because I wanted to figure out a way to also help make a difference in people’s lives. I wasn’t sure what my main goals were for starting the blog, but I felt a desire to start one and see where it would take me. 

>> Have you read my 2019 reflection blog post?! <<

Towards the middle of the year, I started noticing a major shift in my energy towards my Social Media Management business. I started noticing myself almost having to force myself to get my work done and force myself to be creative when I really couldn’t get myself to think creatively. I was feeling extremely burnt out and I just didn’t know what I was supposed to do next.

After several months of trying to get myself to feel passionate about my business again, I realized that Social Media Management just wasn’t for me. It wasn’t where my true passion was and what I’m ultimately supposed to be doing. 

In October 2019, after much contemplation, I decided to close the doors on my Social Media Management business and dip my toes into something else. This was a hard decision for me to make because I had to make a decision to decrease my income tremendously so I have the time and energy to build something that I love. I am very blessed to be able to be my own boss and create a life and a business that truly fulfills me. 

I’ve mentioned this before, but I’ve always wanted to pursue a career helping others. In high school, I was always the friend that people went to for advice and I loved it. I loved helping others work through whatever they were going through and I loved that people felt comfort in coming to me for that advice. Helping others has just always been that one thing that came naturally to me.

Over the years, I’ve received my BA in Psychology, conducted research projects, got experience in clinical work, learned ethics & the importance of interpersonal communication, dipped my toes in other industries including childcare & sales, received my MS in Business Psychology, overcame depression, made the mistakes, started my own business, learned the hard way & worked through every obstacle that tried to stop me from continuing to move forward. It’s taken a lot of time, tears, confusion, frustration, feeling defeated and continuing to stand back up when it felt like it would be easier to just throw in the towel & accept that I just didn’t have what it takes. 

So, going into 2020, I am going to be focusing my energy on building a Female Empowerment Coaching business. 

I hired my own coach and we have been working through the process of getting this new business started and I am SO EXCITED! It’s a scary leap, much scarier than the last time I launched a business because I now know what I didn’t know last year. I’ve had to work through the mental blocks of worrying that I won’t be able to be successful at starting my own business. However, that fear is telling me that this is the direction that I am supposed to be going. 

Life is a crazy journey. Sometimes frustrating, but also fulfilling if you choose. I believe we were all placed on earth for a reason and I want to help as many people as I can reach their full potential. I have the degrees, but most importantly, I have the experience.

So, going into 2020, I will be embarking on yet another entrepreneurial journey. I’ve made it through the first year of trial & error of building a business and I know so much more than that I did last time. I’ve made it through all of the mental blocks and I’ve learned what it takes to run a successful business. I know so much more about myself and I can’t wait to teach others how to get the most out of their own lives. 

My Social Media Management business will always hold a special place in my heart. It definitely fulfilled a part of my life that I needed to prepare me for where I am supposed to go next. Through that business, I was able to learn from those around me and I will take those learning experiences with me into my next adventure.

I’m excited to take everything that I have learned and really turn it into something amazing. I’m getting to the point where I want to spread my wings and really delve into what makes me truly happy. I’m getting very excited about embarking on a journey to really hone into my true potential. 

I am very grateful for the internet to provide me with the ability to make this impact and reach as many people as possible. I truly believe there’s more to life than just living for Friday. I want to live everyday and feel completely fulfilled. I want to be able to go into everyday loving what I do and make the difference that I want to make. Not only that, but I want to help others do the same as well! 

The time is now to make the difference. I hope you decide to join me on this adventure to live our lives to the fullest potential! ❤ 

>> Click here to join my FREE facebook community (females only)!

In this group, you will find daily inspiration, encouragement, find yourself in a community of like-minded women who strive to accomplish the same things and an opportunity to work with yours truly directly.

Let’s start 2020 off right, with support and positivity. I hope to see you there!

xx